A ‘drinkable’ Irn-Bru billboard giving away free cans and prizes to passers-by will hit Scotland’s major cities this month.
The billboard will appear at city centre locations in Glasgow, Edinburgh and Aberdeen throughout October, where locals can get their hands on a free can of the nation’s favourite soft drink.
Popping up on Argyle Street in Glasgow from October 14 to 16, between 11am and 6pm, before heading to Edinburgh between October 21 and 23 then Aberdeen between October 28 and 30.
The giant ad is a showcase of XTRA, a low-calorie variant of the Scottish staple which has no extra sugar, and reveals funny quips as cans are removed from its façade.
Irn-Bru is also giving away prizes to those collecting the free cans, with fanfare and confetti cannons set to go off at random when prizes are won.
Commenting on the pop-up, Adrian Troy, marketing director at A.G. Barr, said: “Irn-Bru XTRA allows fans to get extra taste with no sugar – it’s a real win/win scenario!
“We wanted to bring this ‘win/win’ element to life, so what better way to do this than with a massive billboard giving away free cans and amazing prizes.
“Get yourself along to the billboard to pick up a can of XTRA and you might just win some gig tickets!”