Celtic named in top 50 most valuable brands in football

Only two clubs from outside the world's top five leagues have been ranked ahead of the Scottish champions.

Celtic named in top 50 most valuable brands in football and only Scottish club on the list SNS Group

Celtic are the only Scottish club included in the top 50 most valuable brands in football with the Scottish champions worth over £90m.

The Hoops have been named alongside European heavyweights such as Manchester United and Real Madrid by the world’s leading brand valuation and strategy consultants.

Brand Finance revealed the top 50 for 2023 and put Celtic in 42nd place with a total value of £90.6m.

However the eye-watering figures still leave them trailing the likes of treble-winning English and European champions Manchester City who top the list with a brand value of over £1bn.

Spanish giants Real Madrid are in second place with Barcelona, Manchester United and Liverpool making up the top-five as the gap between the top five leagues and the rest continues to grow.

The Parkhead side are one of only five clubs from outside the top five leagues of England, Spain, Germany, Italy and France included and are named ahead of two Premier League sides in Brentford and Fulham, but recently relegated Leicester remain in a lofty 27th place with a brand value of £144m.

Just ahead of the Hoops are Portuguese giants Benfica who have jumped up seven places from last year with Ajax the top ranked team outside the big five in 30th.

Celtic’s recent success, including a domestic treble last season, has their position rise two places from 44th last year and they are ahead of Brentford, La Liga giants Athletic Bilbao, who they will play in James Forrest’s testimonial on Tuesday, Serie A side Lazio and Union Berlin.

Making up the list are Valencia in 47th, Porto in 48th, Fulham in 49th and Brazilian side Flamengo in 50th place.

The list takes into account the current value of the club’s earnings and brand reputation, but does not take into account the value of the playing squad.

Most valuable brands in football 2023 in full:

  1. Manchester City

2. Real Madrid

3. Barcelona

4. Manchester United

5. Liverpool

6. Paris Saint-Germain

7. Bayern Munich

8. Arsenal

9. Tottenham

10. Chelsea

11. Juventus

12. Atletico Madrid

13. Borussia Dortmund

14. Inter

15. AC Milan

16. West Ham

17. Newcastle

18. Napoli

19. RB Leipzig

20. Aston Villa

21. Roma

22. Eintracht Frankfurt

23. Everton

24. Bayer Leverkusen

25. Sevilla

26. Brighton

27. Leicester

28. Marseille

29. Crystal Palace

30. Ajax

31. Lyon

32. Wolves

33. Leeds

34. Real Betis

35. Borussia Monchengladbach

36. Villarreal

37. Real Sociedad

38. Wolfsburg

39. Koln

40. Freiburg

41. Benfica

42. Celtic

43. Brentford

44. Athletic Bilbao

45. Lazio

46. Union Berlin

47. Valencia

48. Porto

49. Fulham

50. Flamengo

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