Nestle to discontinue Breakaway biscuits as sales go stale

It comes after the food and drink giant discontinued the Caramac last year.

Nestle has confirmed that Breakaway and Yorkie biscuit bars will be permanently removed from shelves.

The multinational food company said the chocolate-covered treat, which has spent 54 years on British shelves, will no longer be produced from March to make way for new products.

As well as the iconic yellow wrapped biscuit, Nestle is also discontinuing Yorkie Biscuit bars – not to be confused with Yorkie chocolate bars which are “staying for good”.

A spokesperson said the decision to remove the biscuits came after a “steady decline” in sales in recent years.

A Nestle spokeswoman said: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.

Nestle’s Caramac chocolate bar was discontinued last year.

“We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it.

“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.

“While we know it’s sad to see Yorkie Biscuit go, we want to assure shoppers that we have plenty of exciting new products lined up for 2024. Watch this space.”

The Breakaway, made with wholemeal, oat and coconut flours, was launched in 1970 by Rowntree Mackintosh before being acquired by Nestlé in 1988.

Fans of the biscuit can still stock up on the bar throughout February and March, while stocks last.

The decision is the latest in a long line of chocolate casualties throughout the confectionary industry.

In November 2023, Nestle left fans disappointed after discontinuing one of their most iconic chocolate bars – the Caramac.

The sweet treat was first introduced to UK consumers in 1959 and remained a popular product on shelves for 64 years.

STV News is now on WhatsApp

Get all the latest news from around the country

Follow STV News
Follow STV News on WhatsApp

Scan the QR code on your mobile device for all the latest news from around the country

WhatsApp channel QR Code
Posted in