Government turns to TikTok to highlight risks of cosmetic surgery abroad

The Government will use social media influencers to highlight the risks of travelling abroad for cosmetic procedures such as hair transplants and dental work under new plans.

Ministers hope the new campaign with TikTok will help people make ‘more informed choices before they go under the knife’.

As part of the initiative, the Government will work with medical influencers, such as Midwife Marley and Doc Tally, to create videos showing the risks of cosmetic surgery abroad.

The content will urge patients to speak to a UK doctor first and avoid package holidays that include procedures.

It will also include a checklist for patients to consider before they book a procedure, which includes checking the credentials of surgeons, the clinic’s regulations, and understanding the aftercare.

The initiative is part of a wider Government drive to tackle so-called medical tourism and ensure the NHS is not left to foot the bill when complications arise.

Health minister Karin Smyth said: “Too many people are being left with life-altering injuries after going abroad for medical procedures, without access to proper advice or safeguards.

“Often drawn in by deals too good to be true and promoted by influencers – some of whom have never been to the practice in question.

“By partnering with TikTok, we’re helping people make safer, more informed choices before they go under the knife – wherever that may be.”

Foreign Office minister Stephen Doughty said: “Our aim is to explain the risks and help British people understand the actions they can take to keep themselves safe when abroad.

“If you choose to travel abroad for medical treatment, it is vital you do your research and are fully aware of the risks involved.

“We urge anyone considering a medical procedure abroad to review our travel advice, relevant guidance from the NHS and other professional bodies, and research foreign providers thoroughly to ensure they meet the highest standard of care.

“Informed choices today can help avoid serious complications tomorrow.”

The initiative comes after ministers outlined plans to cut down on “cowboy” cosmetic procedures by introducing new restrictions.

Earlier this month, the Department of Health and Social Care unveiled proposals which include only allowing “suitably qualified” and Care Quality Commission-regulated health workers to deliver high-risk procedures such as Brazilian butt lifts.

Elsewhere, clinics offering Botox and fillers will need licences, and age restrictions will be introduced to prevent children from trying to follow “dangerous beauty trends on social media”.

Those who break the rules will face sanctions, including financial penalties, officials said.