Galaxy confirms smooth milk chocolate bars shrink in size despite increased price amid ‘shrinkflation’

Galaxy has reduced the weight of its Smooth Milk bars while raising its prices as the cost of living crisis continues to grip the food industry.

The chocolate brand, owned by food conglomerate Mars Inc, has reduced the weight of its Smooth Milk bars from 110g to 100g.

The price of the product has also been increased to £1.25 in Tesco, up from 99p for the 110g version last July.

A spokesperson for Galaxy said: “We have been actively trying to find ways to absorb the rising costs of raw materials and operations, as we know the increase in the cost of living has impacted both consumers and businesses across the UK.

“Unfortunately, the growing pressures mean that more needs to be done.

“Reducing the size of our products is not a decision we have taken lightly but it is necessary for shoppers to still be able to enjoy their favourite Galaxy treats without compromising on quality or taste,” they told STV News.

Manufacturers across the industry continue to struggle with the rising wholesale costs in what has been named “shrinkflation”.

According to government figures, food inflation peaking at 19.1% in March.

Mars Inc seems to have been hit hard by “shrinkflation” with the discontinuation of its beloved Dark Bounty just last week.

The decision to pull the much-loved chocolate has left fans fuming, with many taking to social media to share their despair.

A Mars Wrigley UK Spokesperson said: “It’s true, we have temporarily had to delist Bounty Dark for operational reasons and we’re working hard to bring the product back when we can.

“However, in the meantime, Bounty fans can rest assured that their favourite coconut treat; our classic Milk Bounty is here to stay.”