Harvey Goldsmith, co-producer of Live Aid, has announced a brand new global concert series aiming to battle the climate crisis.
Earth Aid Live will launch its event series illuminating six countries across five continents on the weekend of August 2 and 3, 2025, 40 years on from Live Aid.
Each event is part of an overall goal to achieve net carbon-zero and designed to unite continents in an unprecedented global celebration aimed at driving positive change for the planet.
The concert series, created by UMA Entertainment and chaired by Mr Goldsmith, is set to take place over ten years with “milestone stadium concerts” planned every five years from 2025 until 2035.
SuppliedThe concerts will take place in Europe, the Americas, Africa, the Middle East, East Asia, South Asia, Australasia and the metaverse.
This “impact-conscious” approach of the series intends to shed light on building a more sustainable entertainment industry of the future, complete with transparent carbon reporting, measurable impact results and a plan for how to improve upon this in future years.
The “ambitious” events hope to fuse the gaming world and metaverse with real world concerts in a mixed-reality immersive experience designed to connect with young audiences.
Earth Aid Live will launch a climate fund to provide grants, donations and investments to those working towards achieving the United Nations’ Sustainable Development Goals.
The funding will be awarded via an application and review programme that will support those working on the front line within local communities, indigenous groups and climate innovation to aid reduction in the high carbon emitting regions.
Harvey Goldsmith, CBE, said: “We are standing on the brink of a historic moment with this revolutionary global event series, heralding a new era marked by unity, sustainability, and a profound positive impact on the planet.
“Building on what we have already achieved with Live Aid, our aspiration is to unite people from all walks of life in the shared mission of bettering our world and we eagerly anticipate embarking on this extraordinary journey together”.
Earth Aid Live’s calls to action will be structured around four pillars with an approach to effecting positive change.
The initiative aims to empower individual action through the introduction of an eco-social app designed to promote sustainable living and drive engagement.
Corporate participation will be encouraged via a climate charter designed to foster environmentally responsible practices within the business sphere.
Simon O’Kelly, CEO UMA Entertainment says: “We have been working with some incredible minds on this project over the past few years to develop comprehensive calls to action centered around making better choices for our future: as individuals, in business and as governments, the power and opportunity for change lies within all of us.
“Above all else, we are passionate about the chance we have to leverage culture on a scale seen only a handful of times before, with an entertainment series that transcends borders and unites cultures and generations, creating real, lasting change, the world over.”
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