Burger King has unveiled a unique new product in Thailand, which is sure to make vegetarian customers happy.
The “real cheeseburger” contains absolutely no meat and 20 slices of processed American cheese between two standard cheeseburger buns.
Its newest offering is available to Thai customers for 109 Thai Baht (£2.42) – over three times cheaper than than its standard cheeseburger, which sells for 380 Thai Baht (£8.42).
However, if customers decide that 20 slices of processed cheese singles are just not enough, they can pay 44p per every two extra slices.
One customer decided to do just that, paying just over 180 Thai Baht (£3.99) to bring the cheese count up to 100.
The food reviewer and bodybuilder behind popular Thai Youtube channel 10kcalmuscleman claimed to have scarfed down the monstrosity, encouraging viewers to try the new product.
The item launched on Thai menus on Sunday, and quickly went viral on social media in Thailand, with many users on TikTok posting videos of them trying the new sandwich.
Burger King’s latest offering is an example of fast food franchises across the globe seeking to gain online virality which could translate into inflated sales, by rolling out unusual items.
The food chain’s Thai menu also includes salmon katsu burgers, seemingly a nod to its customers’ preference for a healthy alternative to beef.
The chain is owned in Thailand by Minor International, a local hospitality group that is one of Asia’s largest restaurant owners.
Follow STV News on WhatsApp
Scan the QR code on your mobile device for all the latest news from around the country