Amazon Prime Video to introduce adverts for subscribers from 2024

The company said that Prime customers will not see subscription increases next year.

Amazon has confirmed that adverts will be introduced to Prime Video content in the UK early next year.

The introduction will also come into effect in Germany and Canada around the same time, followed by France, Italy, Spain, Mexico, and Australia later in the year.

A spokesperson for Amazon said that the decision comes from the company’s goal to continue “investing in compelling content”.

The company said that they aim to have “meaningfully fewer ads than linear TV and other streaming TV providers”.

The company confirmed that there will be an ad-free subscription available for those who wish to pay extra.

It is unknown how much more UK users will have to pay for the ad-free subscription, however, in the US the ad-free option will cost an additional $2.99 per month.

The move has become common on streaming platforms, with competitors Netflix and Disney+ also following similar roll outs.

The company said that no action is required by Prime members as they will not be making changes to the current price of a Prime membership.

They added: “Prime will share pricing for other countries at a later date.

“We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like”.

The move comes as Amazon continues efforts to grow its revenue, which started last year when Prime subscription prices increased by 17%.

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