LitterLotto scheme in Glasgow to offer monthly £100 prize to those who bin rubbish in the city

A new “LitterLotto” has launched in Glasgow which will help people turn their trash into cash.

A monthly prize of £100 is up for grabs under the LitterLotto scheme, which has been launched in a bid to encourage more people to bin their rubbish.

The winner will be picked from those who upload a photo of themselves to the LitterLotto app showing them putting litter in a street bin.

The scheme, which is on trial for a year and open to over 18s, is part of a national campaign that aims to keep streets clean by rewarding users for collecting litter by offering prizes.

A UK-wide £1,000 prize is also up for grabs.

Councillor Ruairi Kelly, Glasgow convener for neighbourhood services, encouraged people to download the free app and get involved.

He said: “Glasgow’s LitterLotto is a novel and exciting way to encourage people to bin their litter when out and about in the city.

“The council spends around £20m each year cleaning up litter dropped on the city streets, so anything we can do to stop people dropping it in the first place is worth trialling. This LitterLotto pilot is another string in our bow to encourage positive behavioural change and foster good habits.

“We already have around 500 Neighbourhood Improvement Volunteers who regularly do their bit to help tackle litter and a network of over 80 litter picking hubs across the city to enable people to borrow equipment to carry out litter picks in their area.

“LitterLotto is an incentive for more people to dispose of their litter responsibly, helping to keep the city clean and enabling them to be in with a chance of winning prizes.”

David Landsberg, founder of LitterLotto, said: “Myself and the LitterLotto team are delighted to welcome Scotland’s biggest local authority, Glasgow City Council, to partner with us!

“If you had told me when we launched LitterLotto that in just 18 months we’d have given away hundreds of thousands of pounds in prizes and seen over ten million pieces of litter binned through our app, I would have been blown away!

“It’s thanks to Keep Scotland Beautiful, our fantastic partnering councils and the great work of their residents that we’re achieving such impressive results.”

Barry Fisher, chief executive at Keep Scotland Beautiful, said: “It’s wonderful to partner with Glasgow City Council and LitterLotto and take another positive step towards tackling the litter emergency. Data from our forthcoming Scottish Litter Survey has shown that the majority of people view litter as a problem both nationally and locally.

“Everyone has a role to play as we battle the litter issue and we are determined to find new ways to engage and inspire Scotland’s people to reverse the data trends.

“That is why we are delighted to be working with LitterLotto and Glasgow City Council to bring this innovative app to the city to promote behavioural change in a fun way.”