Famous Glasgow nightclub Sub Club launches own beer in support of Dazzle Project dance music charity

A famous Glasgow electronic music venue has teamed up with a local city brewer to create its very own lager in support of charity.

Sub Club will exclusively launch the “crisp and refreshing” Dazzle Lager at its Jamaica Street venue on Saturday.

Described as the “perfect partner for the dancefloor”, the 4.5% easy drinking session lager has been created in collaboration with Glasgow brewer Brewgooder.

The lager will help to “nurture the next generation of musical talent”, with Sub Club and the Brewgooder Foundation each donating 5p to the Dazzle Project for every can sold.

Raising more than £5,000 per annum, the programme aims to create equality of opportunity in the dance and electronic music scene in Glasgow and beyond through skills workshops.

Sub Club managing director Mike Grieve said: “With a long standing ambition to have our own lager in the club, and having worked closely with Brewgooder over the last couple of years, it makes perfect sense for us to align our brands with this project as we share the common ethos of adding positive purpose to our commercial activities.

“The Dazzle Project is still in its infancy but already from the first exploratory series of workshops we have seen real life success with participants going on to do paid gigs and set up their own events.

“The additional funding this great new lager will provide will help bring more bright new talent to the fore, and we are really excited to get started – and as an added bonus, the new Subbie lager looks and tastes fantastic!”

Brewgooder co-founder James Hughes said: “Having worked with the Sub Club team for a couple years now, there has always been alignment of ethos and values.

“So when we learned about their Dazzle Project, we saw an obvious opportunity to collaborate and produce not only a great looking and tasting product, but also a house beer that will forever exist to enable better opportunities for others, which entirely aligns with the purpose we founded Brewgooder on back in 2016.”