Coca-Cola’s iconic “Holidays are coming” truck is returning over the festive season as the drinks giant confirmed it was aiming to “to make it as magical and merry as possible”.
The festivities will take place at 17 consumer stops nationwide, kicking off in Glasgow on Friday, November 24, stopping at Silverburn Shopping Centre, before heading to the Fort Kinnaird Shopping Centre in Edinburgh on Saturday, November 25.
As part of this year’s tour Coca-Cola has partnered with Neighbourly, a giving platform that provides support to communities across the UK.
Visitors can donate online or use the QR code at the Truck Tour. In Glasgow, Coca-Cola will be supporting Refuweegee.
Guests will be welcomed by a walk-in, snow-filled bauble, inviting families to step into a winter wonderland to snap a holiday photo.
There will also be a host of games, decorations and prizes to be had.
Families can finish off the tour by posing in front of the iconic Coca-Cola truck.
Throughout the tour, visitors will be able to listen to the Coca-Cola Christmas choir as they perform a set
of carols.
Florence Wheatley, brand manager at Coca-Cola Company for Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible.
“Alongside the beloved return of the Truck Tour nationwide and the much loved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.
“We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and
making a positive impact across the UK. Together, we want to inspire year-round acts of goodwill and truly
make a difference in all local communities.”
Steve Butterworth, CEO at Neighbourly, said: “We’re excited to join forces with Coca-Cola over the festive
period.
“The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help
businesses build stronger communities.
“The partnership with Coca-Cola is about more than just festivities; it’s about making a real difference.
“By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season.
“We hope people can visit the Coca-Cola Truck Tour this Christmas and discover how they can be a force for good in their community.”
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