The First Minister said failing to follow guidelines could lead to outbreaks of coronavirus.
Hairdressers, nail salons, dentists, hotels and shopping centres will also open their doors in coming days.
Half-price meals will run at participating restaurants from Mondays to Wednesdays next month.
The prince praised the country's 'entrepreneurial spirit' in a video message in support of the industry.
The tourism and hospitality sector has been asked to prepare for reopening on July 15.
The National Union of Students is calling for greater support for students who have lost part-time jobs.
The Scottish Government said the coronavirus outbreak is an 'economic emergency'.