STV breaks audience record with Scotland v England match

The coverage, which ended in a goalless draw, scored STV’s highest ever peak audience since records began in 2002.

STV breaks audience record with Scotland v England match SNS Group

STV’s coverage of Scotland’s much-anticipated Euro 2020 clash with England achieved huge ratings, with an overnight peak audience of 1.938m tuning in. 

The coverage, which ended in a goalless draw, scored STV’s highest ever peak audience since records began in 2002, beating the moment Coronation Street serial killer Richard Hillman confessed his crimes to wife Gail in 2003, which attracted 1.932 million viewers to the channel. 

The match, which was presented by Raman Bhardwaj, Sheelagh McLaren and Stefani Dailly with punditry from David Moyes, John Collins, Gemma Fay and Kenny McLean, comfortably became STV’s most-watched programme of the last decade and its best watched football match ever.  The programme delivered an average overnight audience of 1.381m in Scotland, which was a 73% share of viewing.  

The match also delivered the highest ever audience for a live streamed event (380k) on STV Player. Viewers who missed the game can watch it back in full on the streaming service. 

As part of its Euro 2020 coverage, STV will be hosting coverage of Scotland’s next Euro 2020 clash, with Croatia, on Tuesday. Raman, Sheelagh, Stefani, Kenny and Gemma will be joined at Hampden by Gordon Strachan and Stuart McCall for expert insight and analysis. 

Bobby Hain, managing director, Broadcast at STV, said: “This was Scotland’s most hotly-anticipated match this century and it’s incredible to see that so many people tuned into STV and STV Player to enjoy it. 

“Those ratings prove that, win, lose or draw, Scotland is undoubtedly a nation of football fans, and we’re looking forward to bringing viewers another nail-biting night of action from Hampden on Tuesday.”