Scotland internationals and domestic cup games return to Premier Sports as Viaplay sell rights

Scotland men’s internationals, Scottish Cup and League Cup games are to broadcast on Premier Sports after the company announced it has regained broadcast rights it previously sold to Viaplay.

Viaplay announced in July that it was pulling out of the UK market, citing financial difficulties and an intention to focus on its core Nordic market.

The company held rights to show all matches involving the Scotland men’s national team from 2024 to 2028, including qualifiers for the next World Cup and European Championships. It was also the title sponsor and sole broadcaster of Scottish League Cup matches and shared the rights for the Scottish Cup with the BBC.

Outside of football, Viaplay held rights to the United Rugby Championship, involving Glasgow Warriors and Edinburgh Rugby.

Those rights have all now transferred to Premier Sports, who said they were delighted to return to the Scottish market and would begin broadcasting early in 2024.

The company promised a “seamless” transition for existing Viaplay customers and said that they would be broadcasting on the same channels on Virgin and Sky platforms, and would be announcing details of their own new streaming service in due course.

Premier Sports will also take over Viaplay’s coverage of La Liga, as well as NHL and NASCAR programming, while stating an intent to add more sport to their offering.