Nordic broadcaster Viaplay buys rights to Scotland men's games

Talks are taking place over some games being free-to-air.

Nordic broadcaster Viaplay buys rights to Scotland men’s national team games SNS Group

The broadcast rights to Scotland’s World Cup and European Championship qualifiers have been bought by Nordic company Viaplay, the Scottish FA has announced.

The deal will see the Scandinavian broadcaster hold exclusive rights to show all of the men’s national team’s World Cup 2026 qualifiers, all of the campaign to reach Euro 2028 and all Nations League and international friendlies between 2024 and 2028.

Media rights are no longer negotiated by the Scottish FA, with UEFA taking responsibility for a central sales process.

Viaplay plans to launch in the UK later this year with what is described as “a broad streaming offering that combines live sports with premium original content”. Details of pricing and a launch date have yet to be confirmed.

The Scottish FA says it is in talks with UEFA and Viaplay about some Scotland games being available to view free to air.

Scottish FA chief executive Ian Maxwell: “We are pleased that Viaplay recognise the value of the Scotland Men’s National Team and look forward to them broadcasting what will hopefully be yet more successful qualification campaigns for this current Scotland side.

“The guaranteed income that we receive through UEFA’s centralised media rights sales allows us to
continue to grow the national game.

“The finances help us to invest in a multitude of areas, including the grassroots game, girls’ and
women’s football, coach education and para-football, helping us harness the power of football to
grow and develop the game.”

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