More matches than ever in Sky Sports' £150m four-year SPFL deal

Scottish Women’s Premier League fixtures will also be broadcast exclusively for the first time.

More matches than ever in Sky Sports’ £150m four-year Scottish Professional Football League deal SNS Group

Sky Sports will cover more Scottish football matches than ever before in a £150m four-year extension deal with the Scottish Professional Football League.

In a historic addition, for the first time football fans will be able to watch live fixtures from the Scottish Women’s Premier League (SWPL) on Sky Sports exclusively from this season.

“Every time we extend our partnership with the Scottish Professional Football League (SPFL), more football fans are watching,” said Stephen van Rooyen, Sky’s executive vice president and CEO in UK and Europe.

“With this latest extension of our long running partnership, Sky Sports customers will continue to be treated to the biggest games and even more live matches.”

The extension takes Sky’s partnership with the SPFL to 2029.

The new broadcast agreement will see up to 60 SPFL matches will be shown exclusively live each season from 2024/25, more than ever before.

A minimum of five SWPL or League Cup matches will be broadcast live each season from 2022/23.

SWPL managing director Fiona McIntyre said it was an “enormous step forward” for the women’s game in Scotland.

“This deal brings significant financial investment to the new leagues and enhances the visibility of the SWPL at this crucial time for the game.

“I’m delighted that Sky Sports recognise the value and potential of the SWPL and will be a key partner for us as we enter into this new era.”

SPFL CEO Neil Doncaster said he was “delighted” clubs had “overwhelmingly supported deepening their relationship” with Sky.

“Today’s announcement represents a major financial boost for our 42 member clubs at a time when the UK economy is facing significant headwinds, and will increase the exposure of Europe’s most exciting and passionate league,” he said.

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