British Olympic Association appoints Sarah Massey as director of sport

Sarah Massey has been named as the British Olympic Association’s new director of sport.

Massey is currently managing director of this summer’s Women’s Rugby World Cup – which will take place in England in August and September – and will take up her new role in January 2026, ahead of the Winter Olympics.

Following the Games in Italy in February she will move onto preparations for the Los Angeles Olympics in 2028, overseeing Team GB’s sport and athlete service teams and working closely with national governing bodies.

Massey said: “I am really excited about the opportunity to join the BOA and lead Team GB’s preparation and participation at future Summer and Winter Games.

“The ultimate success of Team GB is built on the support provided to the athletes and sports as they prepare for each Games. To be part of this is a privilege.”

Prior to joining World Rugby, Massey was chief executive of the World Athletics Championships in the United States in 2022 and has also worked in hockey and tennis.

BOA chief executive Andy Anson said: “Sarah is an exceptional leader and her experiences across a range of organising committees and international federations – particularly in Olympic sport – has equipped her perfectly for this role at an exciting time for Team GB, with Milano Cortina and LA on the horizon.”