Nestle has left fans devastated after discontinuing one of their most iconic chocolate bars.
Scots bakery Pastel, in Newtongrange, Midlothian, went viral after revealing to fans on their Facebook page that Caramac has been scrapped.
They wrote: “So it’s a sad day, it’s official, there will be no more caramac bars off the production line, it’s been cancelled. so I bought as many boxes as I could!”
The bakery added Nestle’s decision meant it would soon be unable to make its popular eclairs flavoured with the product.
Pastel added: “They should last a while (I hope) but once they are gone, there will be no more caramac eclairs! And no caramilk or Milkybar gold are not the same!!!”
STV NewsThe post prompted a huge response from devastated fans including Leanne Hughes who wrote: “Let’s get a petition going.”
Gary Hill commented on the post saying: “Hope this is true cause I’ve just been and bought 20 boxes, so if its fake news I’m sending pastel the bill.”
A Nestle spokesperson said the decision came after a “steady decline” in sales of the product in recent years.
The company behind treats like KitKat and Aero said: “We are very sorry to disappoint fans of Caramac.
“There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it.
“We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ tastebuds.”
The sweet treat was first introduced to UK consumers in 1959 and remained a popular product on shelves for 64 years.
The decision is the latest in a long line of fan-favourite treats being discontinued throughout the confectionary industry.
Mars Wrigley, the company behind classics such as Galaxy, recently delisted the Bounty Dark from production due to “operational reasons”.
The company also recently shrunk the size of its classic Galaxy bar and increased its price amid rising manufacturing costs.
Confectionary giant Cadbury also recently discontinued their Dairy Milk 30% less sugar product just four years after it hit shelves.
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