Sabrina Carpenter becomes new face of Johnnie Walker after album release

Pop superstar Sabrina Carpenter has become the new face of a Scottish whisky giant after the release of her new album.

The Grammy award winner has announced a global partnership with Johnnie Walker, timing it with the release of her album Man’s Best Friend.

The multi-year partnership represents a “bold, transformative era for whisky and music”, and will offer fans of legal drinking age Sabrina’s take on her favourite classic whisky cocktails.

The campaign debuts globally alongside the final leg of her Short n’ Sweet Tour, with cocktails including a Manhattan, a whisky sour, and a whisky highball on offer at select shows.

The Espresso and Please Please Please star performed at Glasgow’s OVO Hydro in March.

She said: “Stepping into this next chapter of my music has been such a thrill.

“It feels more confident and a lot more unapologetic. This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose.”

John Williams, global head of whiskeys at Diageo, said: “Music plays such a meaningful role in everyone’s life journey, and it has always been a way of connecting people to Johnnie Walker’s ‘Keep Walking’ mantra, which is aimed at inspiring personal progress.

“We are thrilled to welcome Sabrina Carpenter as the newest voice in our story.

“Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family.

“Together, we’ll harness the power of music to bring a bold, new energy to the whisky experience.”

JJ Stratford, director and video artist, added: “Johnnie Walker has evolved through generations to become the modern icon it is today, and Sabrina is on a similar path with Man’s Best Friend, stepping into a more confident, self-assured chapter while keeping her signature charm.

“In developing this campaign, we nodded to the golden age of spirits advertising, then layered in Sabrina’s bold yet timeless aesthetic, clever humour and a modern wink to make it unmistakably her own.”