Supermarket chain Morrisons has pledged to donate £10m worth of groceries to help restock Britain’s food banks during the coronavirus outbreak.
The UK’s largest fresh foodmaker will run its bakery, egg, and fruit and veg packing site for an extra hour every day to make, prepare and pack food required to restock the food banks.
Morrisons will also be sending deliveries of ambient food – such as canned goods and pasta – to its stores to also give to local food banks.
Altogether, £10m of food will be distributed to food banks by Morrisons community champions – in-store colleagues who work with the local community.
The company said food bank donations have “dried up rapidly” over the past two weeks with demand increasing.
To make it easier for customers to donate, purchase limits on items will be raised from three to four, and some removed altogether.
Morrisons will also create ‘local’ drop off points for customers to donate products to those in need.
Donation hubs in Morrisons’ recently repurposed in-store cafes will collect these additional products for local food banks.
David Potts, CEO of Morrisons said: “As a food maker and shopkeeper we are uniquely placed to help.
“We know food banks are finding life very difficult and running our manufacturing sites for an extra hour each day to help restock them is the right decision at this time.
“The core purpose of all 96,537 colleagues at Morrisons is to play our full part in feeding the nation.”