SNS GroupA “winter football kit” has been launched by Irn-Bru for Scottish football fans watching the World Cup.
The tournament is set to kick off in Qatar on November 20, with the final being held just before Christmas on December 18.
It is the first time in history that the FIFA World Cup has not taken place in the northern hemisphere during the summer.
To help equip fans in Scotland, Irn-Bru have unveiled their winter footy kit, which includes a hooded ‘snack-shawl’ and fingerless gloves.
It also features a woollen blanket, beanie and socks, finished in the blue and orange colours of the drink brand.
SNS GroupScottish Lowland League side Open Goal Broomhill donned the kits during training ahead of their match against Gretna at Broadwood Stadium.
Adrian Troy, A.G. Barr marketing director, welcomed the partnership with the club to test out the new kit.
“We’re used to watching World Cups in the height of summer, al fresco with a refreshing beverage in hand,” he said.
“But this year will be different, so we wanted to embrace the weirdness of watching football’s biggest tournament in the midst of winter.
“Eye-catching and stylish with its vibrant Irn-Bru tartan design, our winter footy kit is surely the hottest kit launch of the season.
“It only seemed right to partner with our friends at Open Goal Broomhill FC who train next to Irn-Bru HQ to put the new getup through its paces.”
Si Ferry, manager of Open Goal Broomhill, said: “It can get pretty cold during our training nights at Broadwood so this winter footy kit really comes in handy!
“We’re always looking to have a bit of a laugh on the podcast so we’re delighted to have Irn-Bru on board for the remainder of the year as we take a look at the weirdness of a World Cup in the middle of winter.”
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