Irn-Bru launch 'feasting trousers' to raise funds for elderly at Christmas

All profits from the limited edition trousers will go towards Age Scotland as they support the elderly over Christmas.

Irn-Bru has launched limited edition “feasting trousers” as part of a fundraising effort for the elderly at Christmas.

The “extra comfy” trousers feature a high and stretchy waistband for those who want “one more turkey sandwich or extra cheeseboard”.

Featuring a “fun festive design”, the trousers will be available to purchase on Irn-Bru’s website from Monday.

The drinks manufacturer have also confirmed that all profits from the sales of the trousers will go towards Age Scotland, the national charity for older people.

Donations will support the charity to provide over 300 friendship calls to those who may be lonely over Christmas.

Kenny Nicholson, head of brand at Irn-Bru, said: “Not many outfits will impress the in-laws as well as offering all the extra room required for Christmas dinner, so we wanted to create some Christmas gear that’s not only functional but the perfect gift for any Irn-Bru fan.

“We also know Christmas can be a difficult time for some people, especially the older generation, so we’re proud to be able to donate our profits from every pair sold to Age Scotland to support their friendship calls this Christmas.

“This is quite literally a lifeline for people who may be choosing between heating or eating on Christmas Day, or spending time alone.”

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