First Bus creates streetwear collection inspired by Scotland’s bus routes

First Bus has launched a streetwear collection in collaboration with Scottish creatives.

First Bus creates streetwear collection inspired by Scotland’s bus routes First Bus via Supplied

First Bus has launched a streetwear range, which is inspired by the design of the bus seats, in a collaboration with Scottish creatives.

The limited-edition range has been launched as part of a wider campaign to encourage under-22-year-olds to explore their cities using their free bus pass.

The collection, which includes a screen-printed t-shirt, a hand-stitched bucket hat and a sling bag, will be made available to young people for free in Glasgow and Aberdeen later this month.

Artist Boiiing, who was inspired by the textile coverings of the bus seats, said: “I’d seen the ‘Free To Explore campaign’ before and thought it was an exciting, colourful and lively idea –similar to what I like to put across in my work.

“When I start a design, I never know where it’s going to take me and how others will see it. When starting the ‘Free To Explore’ project, I began playing around with the composition and adding shapes to make it quiet abstract.

“In doing so, it means the pattern is open to interpretation and will mean different things to different people, which is what the ‘Free To Explore’ campaign is about.”

The bag, made from eco-friendly materials, not only complements the artistic designs but also reflects First Bus’s commitment to environmental responsibility.

Alec Farmer, founder of Trakke, said: “We are proud to partner with First Bus in creating a sustainable and stylish bag for the ‘Free to Explore’ collection. Our dedication to craftsmanship, sustainability and expression aligns seamlessly with the values of this campaign.”

Carolyn Harper, senior marketing manager at First Bus added: “We know that a bus company launching a clothing range is an unexpected move.

“The ambition was to do something that would really stand out and connect with under 22’s and we’re very excited with the results of our latest collab. Grabbing their attention to highlight bus is the best way to explore their freedom!”

STV News is now on WhatsApp

Get all the latest news from around the country

Follow STV News
Follow STV News on WhatsApp

Scan the QR code on your mobile device for all the latest news from around the country

WhatsApp channel QR Code
Posted in