The manufacturer of Cadbury Flakes has acknowledged ongoing problems with the crumbliness of its “delicate” product.
Some sellers say the quality of Flakes has plummeted in recent times, rendering them unsuitable for use in 99 ice cream cones.
They believe they are being asked to pay through the nose for a box of shards, with some vendors attributing the deterioration to the fact that production moved to Egypt three years ago.
Cadbury has been owned by the US multinational Mondelēz since 2010.
Mondelēz International, which has been making Flake 99 in Egypt since 2020, insisted the recipe had not changed and said it took issues about quality “very seriously”.
A spokesperson for Mondelēz said: “Cadbury Flake 99 is a naturally delicate and crumbly product, and we have processes in place within our supply chain to avoid any breakage as much as possible.
“We are aware that recently some customers have received product which does not meet our usual high standards. This has been addressed following recent improvements to our production processes although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted. We sincerely apologise for any inconvenience caused.”
Legend says the ice cream 99 has its origins in Edinburgh and that it was sold by Stefano Arcari from his shop at 99 Portobello High Street.
Even Cadbury say the real reason behind the name has been lost in the mists of time, but their official version cites says the origins can be traced to Italian ice cream makers in County Durham who were looking to introduce new product lines.