Scottish whisky brand Chivas Regal to open bar inside Arsenal's stadium and buy fans a round

A “luxury” Scottish whiskey brand is set to open a bar inside the home of Arsenal FC – and buy supporters a round ahead of their season opener.

Chivas Regal, based at the Strathisla Distillery in Moray, has signed a multi-year partnership with the English Premier League football team.

The whisky will become the Gunners’ Official Whisky Partner ahead of the 24/25 season and will see the opening of a new Chivas bar within Dial Square at the Emirates stadium in London.

The brand will also buy supporters a round of Chivas Highballs at a number of Arsenal pubs near the stadium before they take on Wolves on Saturday.

Chivas Regal to open a bar inside Arsenal's stadium — Chivas Regal to open a bar inside Arsenal’s stadium Arsenal FC via Getty Images

Nick Blacknell, Chivas global marketing director told Arsenal.com: “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch.

“The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world.

“We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”

Juliet Slot, Arsenal’s chief commercial officer, added: “We’re proud to welcome Chivas Regal to our family of partners.

“It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition.

“We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”