Hollywood star Harrison Ford has become the face of a Highland whisky campaign with a series of short films.
Directed by fellow actor Joel Edgerton, the Star Wars and Indiana Jones icon will appear in a series of 12 episodic films – titled “Once Upon a Time in Scotland”.
The campaign will see him visit Glenmorangie’s 180-year-old home in Tain to learn about their distillation process.
Other episodes will see the 82-year-old enjoy an “authentic Scottish experience”, where he will learn about pronunciation and etiquette, and will even bond with locals over a dram – all while wearing a kilt designed by streetwear brand Palace.
The series will also feature Highland locations such as 19th-century Ardross Castle and Loch Glass.
Appearing alongside Ford will be the real Glenmorangie distillery team, who “embraced” their first experience of acting alongside the cinema legend.
Ford said: “I loved working with the team at the distillery – they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments.
“It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”
Director Joel Edgerton said: “I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent.
“It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”
Caspar MacRae, president & CEO of The Glenmorangie Company, said: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.
“He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”
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