There is a “huge amount of pent-up demand” for cinemas and confidence in the industry is “unshaken”, the general manager of Vue in the UK and Ireland has said, as thousands of multiplexes reopen their doors.
The cinema chain will open its venues in Scotland and the rest of the UK on Monday with new releases including Peter Rabbit 2, featuring the voice of James Corden, and Spiral: From The Book Of Saw, starring Chris Rock, and classic films such as The Lord Of The Rings: The Fellowship Of The Ring, Taxi Driver and Grease.
Odeon cinemas will also reopen as will Curzon chains. Cineworld, which announced the closure of 127 Cineworld and Picturehouse sites last October, will begin reopening from Wednesday, May 19.
Cinemas will not be able to reopen in Glasgow or Moray which remain in Level 3 lockdown amid higher prevalence of the virus, meaning Scotland’s only Everyman venue will be closed until restrictions are eased.
Toby Bradon, general manager of Vue entertainment in the UK and Ireland, said: “There’s a huge amount of pent-up demand out there, and we want to get that out there and meet that pent-up demand.
“We know that our customers are really keen to get back into the cinemas and we’ve got a great line-up of films.
“We do know from the customer research we’ve done that people believe you can’t recreate that big-screen experience at home. It’s a point of differentiation.
“People want the big screen, they want the sound, the seats, the whole experience, the popcorn that goes with it, and they recognise you can’t get that from your sofa.
“We’re in some unprecedented times, so it’s quite difficult to judge exactly what it’s going to look like but our confidence in the industry is unshaken.”
Discussing the rise of streaming over the past year, and the move by some film studios to make films available at home on the same day as in theatres, Mr Bradon said he believed audiences still need cinemas for blockbuster experiences.
Warner Bros has announced its entire slate of 2021 films, including anticipated blockbuster Dune, will arrive on the HBO Max streaming service at the same time as in cinemas in the US.
Disney will also launch a number of films on its streaming service Disney+ on the same day as cinema releases, including Marvel film Black Widow, villain origin story Cruella and Dwayne Johnson’s new movie Jungle Cruise.
However, the release of likely box office hits such as Bond film No Time To Die, Top Gun: Maverick and Fast And Furious 9 have all been delayed so they can be shown only in cinemas.
Mr Bradon said: “If you look at what the studios have done with the big films, they’ve delayed them, they pushed them back, they haven’t pushed them to the home and streaming, which tells you that cinema exhibition is an economic powerhouse for them.
“Of course other films have gone to streaming and but generally they’re not the big ones. So No Time To Die, Fast And Furious 9, the big tentpole stuff, has just been delayed and I think that’s a sign of confidence from the studios as well that the customers will return.”