ITVA new version of the iconic Big Brother eye logo has been revealed ahead of the return of the show.
The reality series will be relaunched by ITV later this year, five years after it was axed by Channel 5.
The new logo features the famous Big Brother eye, but brightly coloured and covered in different emojis – a broken heart, a hashtag, an exclamation mark, a question mark and a pair of lips.
Vewers got their first glimpse of the brand new eye in a promo airing across ITV1, ITV2, ITV3, ITV4 and ITVBe on Monday night.
It was previously announced that AJ Odudu and Will Best will serve as hosts of the reboot, which will air on ITV2 and ITVX.
They will follow in the footsteps of Davina McCall, Emma Willis and Brian Dowling.
The programme sees housemates live together in a custom-built home for weeks without access to the outside world in a bid to win a cash prize.
It was first launched in 2000 on Channel 4, and Channel 5 took over in 2011 – before being dropped amid a ratings slump in 2018.
Footage from the all-new house will be live-streamed into the small hours every night on ITVX after the Big Brother companion show, ITV previously said.
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