Taylor Swift’s 2024 UK Eras tour tickets are set to go on sale next week, and scammers will be looking to take advantage of fans who miss out on tickets.
Those who are unable to secure their tickets might be tempted to try and buy a ticket from a reseller – either an “agent” or another fan posting that they now can’t attend the event.
But Which? has warned customers to be extra careful, as sold-out events often attract scammers selling non-existent tickets.
Data from Action Fraud shows that £6.7m was lost to ticket fraud in 2022, while Lloyds Bank reported a huge increase in concert ticket scams between 2022 and 2023.
Here is how you can avoid being scammed, and safely secure some resold tickets to go shake it off with Swift.
Stick to official retailers
It is always best to stick to official websites when buying tickets – for the Eras tour, Ticketmaster and AXS are the official ticketing partners.
In the event of a sell-out, some artists and promoters partner with resale sites such as Twickets, which only allows tickets to be resold at face value or below.
Other resale websites exist, but most aren’t affiliated with artists and allow resellers to charge whatever they want.
Within minutes of the Midnights album pre-sale on July 10, tickets began to pop up on unofficial reselling websites like Viagogo – with some going for more than £3,000.
Only enter official competitions
Only enter ticket competitions advertised by legitimate brands on their official channels and websites.
Fans can use who.is to check when a website was created – often, a newly created website can be a red flag.
Also beware of competitions on social media which require a share or repost of their contest to win – these are often dodgy, and purely serve to build engagement on a social media profile.
Beware of scammers on social media
Buying tickets from strangers on social media can lead straight to being scammed.
In particular, watch out for newly set-up profiles that follow no one or have no followers.
These accounts may have been opened specifically to scam people looking to buy tickets.
Fans can also use reverse image search to check where profile images originate from.
Avoid offers that seem too good to be true
When buying tickets for sold-out events, be wary of prices that seem too cheap, as fraudsters may be using these to lure you in.
Fans attending the shows in Edinburgh, at BT Murrayfield, reported paying between £86.90 and £182.50 for non-VIP tickets.
The list of presale prices is as follows:
- Front Left Standing – £171.25
- General Admission Standing – £109.40
- PL1 Seats – £182.50
- PL2 Seats – £143.15
- PL2 Seats – Side View – £143.50
- PL3 Seats – £109.40
- PL3 Seats – Side View – £109.40
- PL4 Seats – £86.90
Don’t pay by bank transfer
Fraudsters will sometimes try to get you to make bank transfers or pay in Bitcoin.
If you do choose to buy tickets from an individual seller, try to pay using a credit card so you’re protected by Section 75. Alternatively, PayPal has its own Buyer Protection system.
Taylor Swift will come to Edinburgh’s BT Murrayfield stadium for three nights next summer, on June 7, 8 and 9.
With the registration access code, you can purchase tickets during general sales from 11am on:
- Edinburgh – Monday, July 17
- Liverpool – Tuesday, July 18
- Cardiff – Wednesday, July 19
- London – Monday, July 17, Tuesday, July 18, Wednesday, July 19