Elfingrove is coming back to Glasgow this Christmas.
The festive event – which welcomed more than 175,000 visitors in 2019 – will once again transform the grounds of Kelvingrove Art Gallery and Museum into a winter wonderland.
Organisers itison said the new £2m fully-outdoor show, which will take place along the banks of the River Kelvin, will feature Scotland’s largest outdoor ice rink designed by the world-class team behind ITV’s Dancing on Ice.
The show will also generate more than 200 jobs this December.
Oli Norman, CEO of itison and event creator, said: “In October 2020 we managed to put on GlasGLOW for over 90,000 eventgoers – making it Scotland’s largest outdoor activity.
“The odds were stacked heavily against us, but we managed to bring light to the dark winter months as an impending lockdown loomed and created 160 event sector jobs.
“Now, as the creative sector aims to recover from all but decimation, we’re determined to build back in our home city of Glasgow.”
Mr Norman added: “We’re making a significant investment in the return of Elfingrove, creating over 200 jobs in the industry, but most importantly aiming to create a spectacular show for locals and visitors alike that make us proud to live where we call home.
“In 2019, we welcomed 175,000 people to Elfingrove. We got lots of things right, but as is the case with a year one event, there were areas we needed to improve upon. We’ve listened to lots of feedback and are back this year with a brand-new show.
“If people like GlasGLOW they’re going to love what we have in store with Elfingrove 2021.
“We’ll also be bringing back our E.L.F. Fund that helps local families and organisations who need it most.”