'World's first' interactive shortbread machine lands at Edinburgh Airport

The interactive machine welcomes visitors to grab a complimentary shortbread finger as they pass through duty free.

‘World’s first’ interactive shortbread machine lands at Edinburgh Airport, Walker’s announces Supplied

Passengers at Edinburgh Airport can enjoy a speedy dispense of shortbread as the “world’s first interactive shortbread machine” has landed.

Walker’s announced the installation at the airport in May after partnering up with World Duty Free and global travel experience player Avolta.

The ‘first of its kind’ interactive machine encourages visitors to enjoy a complimentary shortbread finger and be recommended a product to purchase in the World Duty Free store as they pass through.

Nicky Walker, managing director at Walker’s Shortbread, said: “As a family-run business, we’re thrilled to launch the world’s first shortbread vending machine.

The shortbread is complimentary.Supplied

“Provenance and heritage is so central to our brand and is part of what makes our products so popular across the globe.

“Bringing a Scottish heritage product and a 125-year-old brand into an experiential sampling format is a great way for us to engage and appeal to today’s consumer habits, and ideal for those who struggle with knowing what product to choose.

“In 2022, our export revenues rose by almost 10% – which is true testament to the love people have for our products and our GTR products are now sold in over 30 markets.

“By partnering with World Duty Free to create this installation, we’ll be able to reach international audiences while continuing our mission to share the joy of shortbread.”

Gail Taylor, chief commercial officer (Non-Aero) at Edinburgh Airport commented: “Millions of people from all over the world come to experience the very best of Scotland every year, and there’s no better way to say goodbye to them than with one of our finest treats.

“We’re looking forward to seeing this innovative shortbread vending machine in the airport and watching people leave with a lasting taste of Scotland.”

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