Harrods has announced the opening of its first stand alone beauty emporium in Scotland.
The new H beauty shop on Edinburgh’s St James Quarter will open its doors to the public on Tuesday, November 30.
It will be the luxury department store’s first beauty business outside of England and will be home to Vieve, the make up brand of Scottish influencer Jamie Genevieve, and US reality star Kylie Jenner’s new skin and cosmetics range.
The emporium promises to bring world-leading experts in beauty, skincare and haircare together all under one roof.
The opening will mark the first ever H beauty to open in Scotland, demonstrating Harrods’ “ambitious commitment to bring its expert beauty curation and luxury shopping experience to new communities” across the UK.
Each H beauty store is developed with its local beauty community in mind, and this new 20,000 square.ft. space will bring together a diverse portfolio of the most premium and innovative brands – from Dior and Chanel to Augustinus Bader and Sunday Riley.
The flagship opening will also introduce several new brands to Edinburgh including Charlotte Tilbury, Clé de Peau Beauté, Kylie Skin & Cosmetics, and Westman Atelier, as well as act as the first physical location in Scotland for brands such as Keys Soulcare, and Kora Organics.
H beauty will also support local talent through its ‘Born & Bred’ offering, housing up and coming Scottish brands such as Vieve, as well as Moo & Yoo, Kingdom Scotland and Lola’s Lashes.
Annalise Fard, director of beauty at Harrods, said: “As our first ever store in Scotland, the latest H beauty opening in Edinburgh is a hugely exciting milestone for Harrods.
“After the fantastic response that we’ve had to our previous two H beauty store openings, this launch at St James Quarter marks another significant addition to our leading beauty retail shopping destinations.
“We’re thrilled to be bringing Harrods’ incredible and innovative beauty offering to Edinburgh, giving beauty lovers throughout the local community the opportunity to play, discover and enjoy, and we can’t wait to welcome you all through our doors on the November 30.”
And Nick Peel, managing director at St James Quarter, said: “We are beyond excited that H beauty is opening its doors and officially joining the St James Quarter family. To be welcoming an incredible brand like Harrods is another example of St James Quarter providing brand new, game-changing experiences for our customers.
“We want to give our visitors something new to see and do every time they come back to The Quarter, so we can’t wait to see H beauty, a first for Scotland, come to life.”
The latest H beauty launch at St James Quarter follows two successful store openings, the first at Lakeside retail centre in Essex and the second at centre:mk in Milton Keynes.
Harrods say it will continue with its strategic and ambitious plans to deliver its “unrivalled” H beauty shopping destinations to a wider audience across the UK with two further H beauty stores, due to open in Bristol and Newcastle over the next year.