Members of the public are being urged to go above and beyond to raise cash for Scottish veterans ahead of Remembrance Sunday.
Poppyscotland unveiled its 2016 appeal on Tuesday with the help of Olympic gold and silver medallist Callum Skinner.
The launch at Edinburgh Waverley Station aimed to highlight the importance of supporting Scotland’s veterans in the run-up to November 13.
Gordon Michie, head of fundraising at Poppyscotland, said: “More than ever before, the armed forces community needs the help of the Scottish public.
“The shocking reality is that one in eight veterans have a fundamental unmet need for support, and more than half suffer from a long-term illness or disability.
“That’s why we’re calling for the Scottish public to go that extra mile in their support for this year’s Poppy Appeal.
“Whether it’s putting a little bit more in the poppy tin, or doing something completely different to raise money, every penny helps us to offer life-changing support.”
Cyclist Skinner, who grew up in Edinburgh, said: “My great-grandfather Alfred Skinner fought in the Great War, so I’m aware of the huge sacrifices the armed forces community make during their service.”
ScotRail Alliance managing director Phil Verster ran a mile on a treadmill at Edinburgh Waverley while listening to a recording of a veteran’s story to help raise funds.
The Scottish Poppy Appeal, which has been running for 95 years, will run until Remembrance Sunday on November 13.
As well as the traditional street collections, “poppy-up” shops will be set up around Scotland and landmarks will be lit up red.