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Enhanced annuity sales boom continues - survey

LONDON (Reuters) - Sales of enhanced annuities -- pension products offering a higher income to people likely to die early -- jumped 41 percent in the first half in Britain, confirming booming demand, a survey found.The increase took annuity sales in the first six months of the year to 1.26 billion pounds ($1.94 billion), compared with 1.78 billion pounds in the whole of 2009, consultants Towers Watson said Thursday.

02 September 2010 09:58 GMT

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Towers Watson senior consultant Andy Sanders said total sales could top 2.5 billion pounds this year, marking a new record in a near-unbroken run of sales increases since enhanced annuities were first introduced in 1995.

Enhanced annuities are targeted at smokers, the overweight, and others statistically likely to die before they reach full life expectancy, and are offered by life insurers including Aviva, Legal & General, Prudential.

Annuities are savings instruments which offer those entering retirement a guaranteed monthly income for the remainder of their lives in return for a lump sum.

(Reporting by Myles Neligan; Editing by Dan Lalor)

($1 = 0.6490 pound)

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