Tickets for Andy Murray's Wimbledon semi-final have soared in price as punters put their faith in the Scot to go one stage further than the last three years.
Online ticket marketplace Viagogo reported a 20% rise in searches on its site for finals tickets after Murray beat Spain's David Ferrer in the quarter-final.
The 25-year-old world number 4 now faces Jo-Wilfried Tsonga for a place in the final, with Murray holding a 5-1 lead over the Frenchman in head-to-head contests.
The average price on Viagogo on Thursday evening was £3500 for a semi-final ticket, though some were changing hands for as much as £4500. Tickets for Sunday's men's final were trading for up to £15,000 each.
Murray goes into the second semi-final as 4/9 favourite, though bookies make him 10/11 to finish as the tournament's runner-up.
The other half of the draw has paired world number 1 Novak Djokovic against six-times champion Roger Federer.
The two men have handed out all three of Murray's Grand Slam final defeats to date.
If the Scot can get past Tsonga he will be the first British man to reach the final of Wimbledon since Bunny Austin in 1938.
"I know how hard it is," he said. "Everyone kept telling me I had such a hard draw and how tough it was going to be to get through. I managed to do that. I've beaten some very good players.
"It's been a good tournament so far, but I want it to continue. I'd be disappointed if I lost before the final in any tournament, but I don't just expect to get there. It's a very difficult thing to do."
More About Andy Murray
- Autograph hunters mistaken for gunmen after approaching Andy Murray
- Andy Murray withdraws from ATP World Tour Finals following back operation
- Andy Murray unlikely to play again this season after back surgery
- Andy Murray helps Great Britain return to elite Davis Cup World Group
- Andy Murray to face 16-year-old US Open junior champion in Davis Cup
- Murray hints emotional impact of Wimbledon win played part in US Open loss
- Murray in shock US Open exit as Wawrinka wins in straight sets