A series of meetings are being held to encourage leading Scottish businesses to invest in the £1bn redevelopment of Dundee's waterfront.
The first in a series of roadshows aiming to highlight investment opportunities will be held on Tuesday at the Royal Incorporation of Architects in Scotland, Edinburgh, and at law firm Brodies in Glasgow.
The 30-year regeneration project aims to reconnect the waterfront with the city. The new £45m V&A Museum will form the centrepiece of the scheme.
Mike Galloway, director of city development, who is leading the roadshows, said the aim was to get Dundee on the radar.
He said: "We feel there's a job we really need to do in trying to get them to rethink their image of Dundee and how it might fit into their future investments.
"It's on a scale that's really of national importance. The Scottish Government certainly recognise it as one that's a game changer, not just for Dundee, not just for Tayside, but for Scotland as well."
He will be speaking to a range of influential people including lawyers, accountants and property agents.
The development of the V&A at Dundee will play a vital role in the regeneration of the city’s waterfront and is expected to receive 500,000 visitors in its first year.
V&A at Dundee is being delivered by Design Dundee Ltd, a partnership between the Victoria and Albert Museum and Dundee City Council, the Universities of Dundee and Abertay Dundee, and Scottish Enterprise. It is due to open in 2015.
Similar events will be held in London and other key cities later in the year.
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