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North-east brewers raise glass to Scandinavian market

Fraserburgh based BrewDog has won a major distribution deal in Sweden.

21 July 2009 18:30 GMT

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A north-east brewery is celebrating after winning a major new distribution deal in Sweden.

BrewDog will export 1.5million bottles of beer to the Scandinavian country over the next year.

Despite a flat drinks market, the company's expansion is putting a fizz into the Fraserburgh economy.

North-east brewers raise glass to Scandinavian market

Flying in the face of the recession, in just two years the young entrepreneurial duo behind the quirky beers have expanded their operation and now employing 18 staff.
 
The use of disposable, recyclable kegs have cut costs and helped them win lucrative overseas orders. They are now toasting their success in 15 different countries.

Co-owner James Watt said: “Sweden’s been our number one export market since we started, so the fact we’ve got a new contract with our biggest customer is a huge boost to us in a tough economic climate.

“Beer sales are at their lowest since 1940, Tennents is up for sale, but we’ve done something different, we’ve stuck to our principles and we’ve managed to come through these tough times quite well.”

Sales of Brewdog’s beverages were up in the first half of this year were up by 230% in the first six months of this year.

Beers named Trashy Blonde, Paradox or  Dogma are available on major supermarkets’ shelves throughout the country.

Their controversial marketing and ultra-strong brands have seen them at loggerhead with the drinks industry watchdog but that has not stopped the outpouring of ideas.

For one of their newest tipples they took put some oak casks full of beer on a fishing boat for two months to try and authentically recreate Indian Pale Ale (IPA) - which was originally taken from India to England by sea. The result, they say, is the first genuine IPA in two hundred years.

Ambitious expansion plans could see the firm open a second plant just north of Aberdeen - increasing output to 25million bottles a year.
 

Last updated: 21 July 2009, 21:02 GMT

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