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Call for reward for shoppers who buy Scottish produce

SNP conference to discuss suggestion that could see loyalty scheme for those who buy Scottish produced goods.

15 April 2009 08:20 GMT

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Call for reward for shoppers who buy Scottish produce

An MSP is calling for shoppers to be rewarded for buying homegrown Scottish produce which could help boost the economy.

Aileen Campbell is wanting a scheme to be introduced which would give people loyalty points for choosing Scottish produce. 

The SNP MSP's proposals are based on the Shamrock scheme in Ireland, where shoppers can earn bonus supermarket loyalty points for buying homegrown goods.

Under her plan for a Saltire scheme, Scottish-produced items would be labelled on the shelves.

Shoppers buying these goods would also see a Saltire symbol on their till receipt beside the relevant items, with stores then giving customers loyalty points for these purchases.

The suggestion is to be debated at the SNP conference in Glasgow on Friday.

Ms Campbell said: "Scottish produce is some of the best in the world and we are seeing increasing efforts by supermarkets and grocers to stock locally produced food.

"As we feel the impact of the UK recession, offering rewards for the purchase of Scottish produce could help keep shoppers focussed on buying Scotland's best and support Scotland's farmers and food producers through difficult times."

"Introducing a further incentive to buy local could be a real shot in the arm for Scotland's farmers.

"Just like the Shamrock in Ireland, a Saltire on the shelves and then on the till receipt would emphasise how easy and important it is to buy decent local produce and reward shoppers in the process."

Ms Campbell's motion calls on food producers, grocers, supermarkets and the Scottish Government to work together to explore the possibility of introducing such a scheme in Scotland.

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