Owners of a Shetland petrol station sold 10,000 litres of fuel in one day after slashing prices to mainland levels.
For one day only Tagon Stores, in Voe, offered unleaded fuel for 129.9p and diesel for 135.9p, around 20p per litre less than usual.
Vehicles formed long queues outside the remote fuel station to take advantage of the offer on Saturday.
Owners Scott and Phoebe Preston implemented the price cut in a protest against inflated island fuel prices, and as a thank you to the local community for the welcome they received since taking over the petrol station two months ago.
The sale proved so successful that diesel sold out by 3pm on Saturday and unleaded fuel started to run dry later in the day.
By the end of the day they had sold 10,000 litres of fuel and increased their number of Saturday customers from the usual 100 to well above 500.
Small independent petrol stations usually earn only around 2p per litre of fuel, and the Shetland station made a loss of around 15p per litre.
Mrs Preston said: "The response has been pretty amazing. A couple of people said to us that this was the first time that they ever had filled the whole tank in their car because normally they can’t afford to.
"We had lots of people saying thank you for bringing this issue back to the front again, because more needs to be done about high petrol prices."