[This is a recording of the Social Media Week event, STV and Social Media; on air, online, national and local, which took place at 4pm (BST) on Wednesday September 21 ]

Alistair Brown, chief technology officer of STV, Scotland's largest commerical broadcaster,  introduced four of the people driving STV's digital strategy, to discuss how they try to use Social Media across a range of initiatives.

Speakers included Matt Roper, digital news editor, Robert Dawson Scott, editor of stv.tv, David Milne, executive editor of stv local and David Low, head of digital products. Also present were heavy social media users among STV staff including weatherman Sean Batty who has over 10,000 followers on Twitter and sports expert Grant Russell