This Saturday, for the first time since 1965, an advert by a cigarette brand will be broadcast on British television.
The advert has been put together to promote the E-Lites electronic cigarette which does not contain tar or tobacco, but does deliver nicotine to the smoker.
The campaign has been criticised by some health campaigners, who say that e-cigarettes can normalise the smoking habit.
Scotland Tonight discussed the issue with ASH Scotland's Chief Executive Sheila Duffy, and Michael Ryan, the co-director of E-Lites.
Feedback: We want your feedback on our site. If you've got questions, spotted an inaccuracy or just want to share some ideas about our news service, please email us on email@example.com.
Download: The STV News app is Scotland's favourite and is available for iPhone from the Apple store and for Android from Google Play. Download it today and continue to enjoy STV News wherever you are.
More About Scotland Tonight
- Scottish Government accused of 'sneaking in national identity database'
- Dave King announces 'landslide win’ in bid to take control of Rangers
- Tributes paid as Hearts legend and Scotland star Dave Mackay dies
- Scotland Tonight: Judy Murray discusses grassroots tennis project
- Gordon Brown calls for North Sea reserve fund to aid oil industry
- Scotland Tonight: Nicola Sturgeon on her 100 days as First Minister
- Scotland Tonight: Outlander joins Amazon Prime as TV habits change