This Saturday, for the first time since 1965, an advert by a cigarette brand will be broadcast on British television.
The advert has been put together to promote the E-Lites electronic cigarette which does not contain tar or tobacco, but does deliver nicotine to the smoker.
The campaign has been criticised by some health campaigners, who say that e-cigarettes can normalise the smoking habit.
Scotland Tonight discussed the issue with ASH Scotland's Chief Executive Sheila Duffy, and Michael Ryan, the co-director of E-Lites.
Feedback: We want your feedback on our site. If you've got questions, spotted an inaccuracy or just want to share some ideas about our news service, please email us on email@example.com.
Download: The STV News app is Scotland's favourite and is available for iPhone from the Apple store and for Android from Google Play. Download it today and continue to enjoy STV News wherever you are.
More About Scotland Tonight
- Robertson slams 'Tory arrogance' over Scotland Bill amendments
- Currencies falter with Greece on brink of missing £1.1bn payment
- Scots couple used tablecloths to treat wounded in Tunisia massacre
- Scotland Tonight: Artist and writer John Byrne gets honorary degree
- Two-thirds of ferries axed as CalMac workers strike over tendering
- SNP condemns Westminster proposals for EU membership referendum
- First Minister denies devolution plan could cut Scottish cash to Queen