While Andy Murray’s win at the US Open may inspire Scots to take to the tennis courts, some companies are hoping it will help them bring customers through the door.
As millions watched the Scot win his first Grand Slam, British companies were doing their best to make the most of the moment.
Swansea’s Starvin Jacks have put their Andy Murray Chicken Curry Jacket Potato “back on sale”. The company chose the dish as the tennis star’s name rhymes with curry.
On Twitter, they said "It's the only thing that rhymes on our menu! We're hoping it’s the new (Cockney) slang to replace Ruby Murray."
Closer to home, hungry tennis fans in the capital can feast on the Andy Murray burger.
Wannaburger in Edinburgh tweeted: "The Andy Murray is back! This time he's "Serbing up some heat" with double Cajun beef, Cajun bacon, cheese and jalapeños."
For those who struggled to see the match through their flowing locks, a Macclesfield hairdresser has started a Murray-inspired promotion.
Roe 11 are offering half price haircuts to anyone who mentions the tennis players name when they book.
If learning a new language is more your thing, Radio Lingua Network are staging a one-day sale to mark occasion. They say "as a Scottish company" they felt the need to somehow celebrate the win.
And for anyone who wants to emulate Murray’s style, his shoes and other Adidas gear is on sale through Tennis Bargains.
The company tweeted: "Impressed by Andy Murray's feet? Check out his Adidas Barricade 7.0 shoes on sale."
Other sporting companies are also trying to cash in on the Scots victory. JD Sports congratulated Murray with the following message on Twitter.
They said: "Congrats to Andy Murray on his 1st Grand Slam winning the US Open last night. Get the edge on court with our sportsgear."
And gambling site Super Free Slot Games tenuously linked the win to their current promotion.
They tweeted: "Murray won a Major. Now it's your turn to bag a 'Major' Free Slots Offer."
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