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Campaign targets stressed Scots

Six-part STV series, fronted by Lorraine Kelly and Angus Purden, to be aired as part of initiative to improve the nation's wellbeing.

02 November 2009 11:10 GMT

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Campaign targets stressed Scots

Stressed Scots are being targeted in a campaign launched on Monday to improve the nation's wellbeing.

Steps for Stress aims to help people recognise the early signs and stop health issues "snowballing" into bigger problems.

Three-quarters of Scots admit to experiencing stress but only one in four is happy to talk about it, according to research by the Scottish Government.

A six-part STV series, Make Me Happier, presented by Lorraine Kelly and Angus Purden, will be aired as part of the initiative.

Public Health Minister Shona Robison launched the campaign by talking part in a "meditation walk" at Cambuslang and Rutherglen Community Health Initiative (CHI).

She said: "If the causes and symptoms of stress are allowed to snowball, they can risk leading to other problems like unhealthy eating, drinking too much or heavy smoking.

"Steps for Stress shows us that even small steps like going for a walk - perhaps through an organisation like CHI - talking to a friend or doing something for someone else can make a big difference to how we feel."

Dr Ken Lawton, chairman of the Royal College of General Practitioners Scotland, said: "Stress can affect all people, from all walks of life and it can have a very negative impact, affecting our physical and mental health.

"This can result in unhealthy behaviours such as drinking too much alcohol, smoking, inactivity and poor diet.

"This new campaign will offer individuals an opportunity to feel better and more confident about tackling issues or problems they may have. It will also help them to develop new skills to prevent stress in the future."

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