An advert featuring Rudi Skacel celebrating his goal against Hibs in the Scottish Cup final has been put up outside Easter Road.
The billboard advertising Sky Sports HD features pictures from a number of games, but the largest image is of the former Hearts player celebrating his second goal in the final.
Hearts won the Scottish Cup Final at Hampden by beating Hibs 5 – 1 on May 19 this year. The 33-year-old Czech midfielder scored two of the club’s goals.
The ads have been put up across Scotland, but the billboard outside Easter Road, which also bears the slogan "Every Goal Matters", is causing upset among Hibs fans.
Writing on fans forum Hibs.net, one poster pointed out the advert’s arrival.
El Presidente said: "Not sure if anyone has seen the new Sky Sports boards that have gone up but to my anger there was a huge picture of Rudi Skacel kissing the badge and running away celebrating!
"Don't get me wrong sky can put on what they like but outside Easter Road are they just trying to rub it in?!
"People have already been at it with stones & even a kebab by the looks of things. Don't think it will be there much longer. Maybe a bit petty but p***ed me off!"
On Thursday, there was already some damage to the bottom of the poster, with claims disgruntled Hibs fans had tried to rip the image off.
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