One in ten children in Scotland is at risk because of parental drinking, according to a charity.
Children 1st said new figures from the Scottish Government showed that up to 93,000 youngsters are adversely affected by their parents' alcohol misuse.
The figures, collated from analysis of Scottish Health Surveys, revealed that more children than ever are potentially at risk of emotional, physical and verbal abuse due to their parents' "problematic use" of alcohol, the charity said.
It is urging people to take more responsibility to protect children and reduce the negative effects alcohol can have on them.
Anne Houston, chief executive of Children 1st, said: "The fact it's estimated up to 93,000 children in Scotland - one in 10 of all children - may be bearing the brunt of our nation's attitude to alcohol is shocking and should give us all cause for concern.
"From our work with children to help them recover from the trauma of violence fuelled by alcohol misuse, we know that many children feel those negative effects for years, with some suffering from depression, anxiety and low self-esteem.
"Too many children are missing out on their childhoods because of their parents' drinking and we all have a responsibility to stop this from happening.
"I urge anyone who knows of a child experiencing abuse, neglect or violence, or who is at risk of harm, from an adult's alcohol misuse, to contact ParentLine Scotland on 08000 28 22 33.
"We will do all we can to provide advice and support to families who are concerned about a family member's drinking."
The charity's summer campaign, Wish I Wasn't Here, aims to highlight the impact of alcohol-fuelled violence on children and features postcards from children who remember their holidays for all the wrong reasons.
One postcard, written by a young girl known only as Hayley, tells how a day out to a bowling alley was ruined when her father got drunk, caused a fight and the family were asked to leave.
Since the campaign was launched on June 25, helpline ParentLine Scotland has taken 25 calls from people concerned that children may be subject to abuse, violence, neglect and emotional conflict as a direct result of their parents' drinking.
Marco Biagi, SNP MSP for Edinburgh Central and a member of the education and sport committee, said: "We've known for some time that children often bear the brunt of our nation's attitude to alcohol but these figures reveal the scale of the problem. Key to addressing the issue is changing how we view, treat and consume alcohol.
"The Scottish Government has made tackling this problem a central objective, with changes to licensing, greater health support for problem drinkers and the high-profile measure of introducing a minimum price for alcohol.
"All of these steps give us a real chance of helping those children most at risk from parental alcohol consumption and ensuring all children get the best possible start in life."