Aberdeen Airport goes International with aspirational name change

Changing the name of the main airport in the north east of Scotland signals a "new direction" for the company, according to its managing director.

Aberdeen airport officially relaunched itself on Tuesday as Aberdeen International Airport, a move which manager Derek Provan said "sends a strong message" to passengers and the wider community about its intentions for the future.

It follows months of behind-the-scenes work to remove the old name from key locations, as well as the introduction of a new colour scheme.

The word "International" is now part of the company's registered name.

Mr Provan said: "This is an exciting time for the airport and for our customers.

"This launch, and the prominent place that this will take on the front of the building, sends a strong message to our passengers and the wider community of our intentions to continue to grow Aberdeen as an international airport.

"We have formally introduced the word 'International' into the registered name of the company, and will wear this with pride as a driver of our aspirations.

"We have been successful in recent years in introducing new international routes to Aberdeen, and will continue to strive to do so.

"This launch signals our intentions in a bold public manner."

Jan Emery, marketing manager for the airport, said: "In autumn 2012, the name 'BAA' was formally dropped by our parent company, allowing each of the airports in the group to operate in a more stand-alone manner.

"The team here took that opportunity to adopt a new name-style which more closely reflects the intentions and ongoing strategy of the business."

Over the coming months, the new name will be installed across all aspects of the business.