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John Lewis plans 2nd "at home" store

LONDON (Reuters) - John Lewis <JLP.UL>, the employee-owned retailer, said it will open a second John Lewis "at home" shop in Croydon during the autumn and decide on a national roll out of the smaller store format next month. The employee-owned firm said on Tuesday the second store, focussed exclusively on home furnishings and electricals, will be a third of the size of a typical John Lewis department store at 52,000 square feet and involve an investment of 7.5 million pounds, creating 220 new jobs.

09 February 2010 12:42 GMT

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LONDON (Reuters) - John Lewis , the employee-owned retailer, said it will open a second John Lewis "at home" shop in Croydon during the autumn and decide on a national roll out of the smaller store format next month.

The employee-owned firm said on Tuesday the second store, focussed exclusively on home furnishings and electricals, will be a third of the size of a typical John Lewis department store at 52,000 square feet and involve an investment of 7.5 million pounds, creating 220 new jobs.

John Lewis' first "at home" store opened in October in Poole and has traded above expectations.

The new format was a response to a slowing in the firm's pipeline of new full-line department stores.

A new department store at the Olympic site in Stratford, east London is on track to open in September 2011. However, eight other projects, including one in Croydon, have been delayed by developers.

"We've identified 30-50 locations which would be suitable for the John Lewis at home format and a decision on this roll out will be taken in March," said Managing Director Andy Street.

(Reporting by James Davey, Editing by Mark Potter)

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